The Difference Between Building A Business And Building A Brand
When it comes to building a "brand" versus building a "business", there is usually some crossover, but the process for each is vastly different and often misunderstood. Building a business is sales-focused, whereas building a brand is community-focused. A business is an organisation or enterprising entity engaged in commercial, industrial, or professional activities. However, a brand is a more comprehensive representation of your business, the identity associated with it, its ventures, and its community. At a fundamental level, this identity stems from the business's Brand DNA, the strategic message and core idea guiding you communicate with the world.